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"macho"

Middle-aged men who strongly idealize masculinity are almost 50 percent less likely than other men to seek preventative healthcare services, revealed by researchers. This is the first population-based analysis of men’s masculinity beliefs and preventative healthcare compliance-to be…

Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity. “We examined whether people in Western…

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